Isn't it standard practice to give the X button on ads a near-impossible-to-tap hitbox?
I'm amazed there's still so much money in mobile ads, as the games/apps that use them have become so obnoxious that I've got no desire to go near them any more.
It's moved on from 'annoying by somewhat honest' ads, to completely fake gameplay footage, and ads for real-money gambling in games that kids may be playing.
And the model of having thousands of short-lived/unprofitable games pushing ever more players towards the same few aggressively-monetised megahits doesn't seem like it should be sustainable.
> ads for real-money gambling in games that kids may be playing.
Exactly. The target demogrphic for these ads are kids with an Apple Pay account linked to their parents, who can be goaded into clicking on loud shiny ads.
Definitely not standard practice. There will always be bad actors, fraud, spam, etc, when so much money is involved. But most buy side systems are advanced enough to recognize bad actors and not spend money on them. So for any site/app that wants longevity in their revenue they will not implement shady tactics and they’ll earn high cpms.
Brands with real budget employ teams of people to avoid serving on the inventory you’re discussing. Nike blocks like 99% of available inventory.
I'm amazed there's still so much money in mobile ads, as the games/apps that use them have become so obnoxious that I've got no desire to go near them any more.
It's moved on from 'annoying by somewhat honest' ads, to completely fake gameplay footage, and ads for real-money gambling in games that kids may be playing.
And the model of having thousands of short-lived/unprofitable games pushing ever more players towards the same few aggressively-monetised megahits doesn't seem like it should be sustainable.