AppLovin and Unity has a similar market cap, making this merger almost equal in power - which typically leads to an uphill battle in management of who has the power.
This first and foremost blocks the IronSource merger, and it's probably something that Unity management don't want to do. But the board must consider it or otherwise it will suffer hell of litigation from shareholders.
It's super interesting to see where this all leads.
Absolutely, I hope we get to hear the story at some point - so much bad blood between AL and IS. With this proposal coming on the day of Unity's shareholder meeting, and sending weak signals about AppLovin's outlook, it's such a weird play. I'm too much of a rube to know if it's brilliant or desperate, but I'm sure it's a good story regardless
AppLovin and Unity has a similar market cap, making this merger almost equal in power - which typically leads to an uphill battle in management of who has the power.
This first and foremost blocks the IronSource merger, and it's probably something that Unity management don't want to do. But the board must consider it or otherwise it will suffer hell of litigation from shareholders.
It's super interesting to see where this all leads.