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> As it happens, Google rewards websites which use keywords in their url, title, headings, and first 100 words. Just by eyeballing, we can see that this particular website is targeting the keywords “water”, “system”, “irrigation”, and “garden”. Pages like these hyper-optimized to come up for particular searches. The stupid expository stuff exists only to pack “important keywords” into the first 100 words.

Another explanation is that the type of company that buys thousands of links is also the type that pays rock bottom for their writers. I don't think you need to necessarily write trite crap in order to do well in SEO.




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