Replace all the text "above the fold" (readable without scrolling) with benefit not features. In other words, why I should keep reading, not how you do it.
That first text has one job: convince the person who clicked on the link to learn more (or, if they aren't a prospect, send them away so they don't waste your, and their, time). It's an elevator pitch, though not to an investor but to a customer.
So: Make it easy to send mail from inside your app.
Or: Mail should be an easy part of your marketing. Plunk makes it easy.
I'm not even sure what behavioural email is so either I'm not part of your target market or you're accidentally sending me away.
Also, I like the indy hacker solopreneur part, even though my currrent startup is neither. That's why I clicked. But are you using those terms to pull in people who are discouraged by how clumsy the incumbents are (that would be me)? Or are you accidentally excluding people who could use this too (when apple launched the "airport" wifi access point around 2000 it was designed as a consumer product, but lots of people bought them and stuck them in the drop ceiling to get work done by getting around IT). There's no good answer to this, and perhaps the right thing is to start where you are and expand (like, say, Dropbox did). The reason other mail sending things are so hard to use is because big companies want lots of knobs to twiddle, and one of your benefits is not having those knobs. You don't want customers who want extra control knobs.
That first text has one job: convince the person who clicked on the link to learn more (or, if they aren't a prospect, send them away so they don't waste your, and their, time). It's an elevator pitch, though not to an investor but to a customer.
I'm not even sure what behavioural email is so either I'm not part of your target market or you're accidentally sending me away.Also, I like the indy hacker solopreneur part, even though my currrent startup is neither. That's why I clicked. But are you using those terms to pull in people who are discouraged by how clumsy the incumbents are (that would be me)? Or are you accidentally excluding people who could use this too (when apple launched the "airport" wifi access point around 2000 it was designed as a consumer product, but lots of people bought them and stuck them in the drop ceiling to get work done by getting around IT). There's no good answer to this, and perhaps the right thing is to start where you are and expand (like, say, Dropbox did). The reason other mail sending things are so hard to use is because big companies want lots of knobs to twiddle, and one of your benefits is not having those knobs. You don't want customers who want extra control knobs.
Is this for the back end or for mobile?