The reason most young engineers think this way is 1) they think their work is self-evident and doesn't require demand creation, 2) their management does not engage with marketing and therefore can't convey the value down, and 3) confuses "growth hacking" and "advertising" with the broader work that marketing supports.
...and for the records, they're completely justified here. They have a lot on their plate as a new engineer and this is not an area that has immediate value to them.
...and for the records, they're completely justified here. They have a lot on their plate as a new engineer and this is not an area that has immediate value to them.