> One of the effects of fewer children is that companies that previously marketed towards children, now market mostly towards adults that are still able to live out their childhood fantasies.
Companies aren't shifting focus away from Children so much as they're expanding their focus beyond them.
While the birth rate in the US has been in decline since the early 70s, the population and the number of children has largely grown. It's really only in the last 5-10 years that we've seen a decline in the number of children.
The reason you see companies like Disney expanding into China and abroad is because they're chasing growth, not due to decline. The market always demands growth.
Companies aren't shifting focus away from Children so much as they're expanding their focus beyond them.
While the birth rate in the US has been in decline since the early 70s, the population and the number of children has largely grown. It's really only in the last 5-10 years that we've seen a decline in the number of children.
https://www.cdc.gov/nchs/data/nvsr/nvsr70/nvsr70-17.pdf
The reason you see companies like Disney expanding into China and abroad is because they're chasing growth, not due to decline. The market always demands growth.