On: The entertainment value curve: Why TikTok is on fi...

[benjaminwootton]

TikTok is pretty addictive even without an account and reccomendations. The content is funny and those fast dopamine hits are too much. I don’t trust myself to have it on my phone.

[jamiek88 → benjaminwootton]

Wow,I’ve avoided TikTok and your comment made me want to try it. Kinda like when my dad tried to put me off cocaine and just piqued my, until that point, zero interest.

I’m not gonna though!

[jamiek88 → jamiek88]

I actually did. And man, two hours later I looked up from TikTok and realized it is 3pm!

Holy shit, within about 5 mins the algorithm had me laughing like a baboon and swiping away.

Scarily effective.

[LeonTheremin → jamiek88]

>5 mins

All your life is in a shadow profile which TikTok has access to.

[falcolas → LeonTheremin]

The shadow profile is not unique to TikTok, what is unique is that they use it to entertain you in addition to monetizing/hoarding your data.

Who could have thought a strong focus on entertaining would drive so much engagement?