USAA is an outlier in terms of banking interfaces. I've had accounts with several banks, and so far none has beat USAA in terms of web interface, customer support, and consumer friendly features like free ATM withdrawals from wherever. In fact, when I transfer from my brick and mortar bank to USAA, they grant me use of the funds immediately. I know they haven't collected the funds yet, but they let me use them so there is no "limbo" where nobody really has my money.
Simple would do well to match USAA's service, but in reality they are competing with the BofA's, Chase's, and WF's of the world, and beating them on service shouldn't be too difficult. I think Simple is a step between your bank's actual web interface and a service like Mint.com. It's certainly a gap in the market. The question remains "is there a market in the gap?"
Simple would do well to match USAA's service, but in reality they are competing with the BofA's, Chase's, and WF's of the world, and beating them on service shouldn't be too difficult. I think Simple is a step between your bank's actual web interface and a service like Mint.com. It's certainly a gap in the market. The question remains "is there a market in the gap?"