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Trump’s brand isn’t built on trust, it’s built on fighting.

Trustworthy institutions enable people with conflicting interests and values to cooperate. When people lose trust and believe institutions are biased against them, they don’t seek an alternative source of trusted authority. Instead, they seek a champion who will be biased in their favor and fight for them.

You see this in third world countries all the time. The factions there aren’t built on leaders being trustworthy, but instead sectarian affiliation.




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