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> The popularity of Instagram and Pinterest for shopping is a direct reflection of how relatively hostile the web is from a UX perspective.

You may be conflating two different things. IG and Pinterest are private firms with a financial interest in adding a big "SHOP" button to user-generated content. "The web" is not a monolith, so not all sites will be shopping-oriented. That means you may have to use a search engine if you want to find stuff to shop for. Pinterest can be one of those search engines.




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