People are always more comfortable volunteering for hardship than having it thrust upon them. Course, to the employees I’m not sure it’s all that much different. Some suit shut it down. A different one than the one who promised us he wouldn’t, but what comfort is that?
If you own the company and you decide to close a product line, you're pivoting and being a good owner.
If you sell your company to someone and the acquirer closes a product line, they're ruining your company.