Because domains pointing to where you'd expect just makes the internet a better place. It reduces dependency on search engines, makes the internet simpler to use, and ideally you could be confident that nissan.com isn't some Joe Blow but a trusted company.
What benefit does "first come first serve" provide? Nothing other than allowing individuals to hijack widespread brands.
What benefit does "first come first serve" provide? Nothing other than allowing individuals to hijack widespread brands.