I love the fact you didn't give up on your original idea, you wallowed in it! We run a pretty unsexy business too, and despite having tried "sexy" quite a few times, we eventually embraced the notion that there are a ton of hard problems to solve for the core market and we should just wallow in them instead of trying to be one of the cool kids. The difference in the business is night and day, and now we're setting the standard in the industry.
I definitely think there are too many people these days chasing the sexy trends. What they fail to realize is that by the time something is sexy, it's often too late to catch up. Take Groupon and all the clones out there.
Solving a real problem is definitely the way to go. cheers!
Agree. My gut says that some founders may look at sexy as a way to shortcut the hard work of marketing and being remarkable, probably not an explicit choice, but I can definitely see how one might lean towards trendy as a way to light up the rockets on market acceptance.
