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I think that particular metric (or one very like it) was originally about… Amazon.com.

So, y’know, maybe a slightly different ballgame.




maybe there was more nuance to that statement, but i never bought it at face value, even then.


Google did a large study. If your page load is 5s then adding 100ms does not matter. I got the raw data from them and it mattered in the curve closing in on the whole page taking 200ms or so. It’s level, and then around 2.5s, each 100ms made more and more of a difference.




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