Being that the vast majority of the public facing internet is ad driven there will always be some sort of leaning.
Allowing the users to choose their own filters will allow advertisers to actually read the market based on the the sites that are whitelisted in the filters instead of shotgunning ads at any website that claims to be relevant to the target demographic they can actually see the popular ones that users choose based on these filters.
its still targeted advertising, but abstracted one layer away from the actual user so that the targeted ads don't have to be as fucking creepy with all the data they're gathering on people. With the customer choosing what sites they want to see results from, the advertisers can stop wasting money on ad revenue for click farms that everyone hates.
its a better deal for advertisers, and provides a better end result for the user and some degree of transparency.
It can't make people accept inconvenient/uncomfortable facts, it won't solve any political problems. You can lead a horse to water but can't make it drink, you can point out any number of problems to a person but you cannot make them care.
edit- relevant to solso's comment about an active choice
The active choice democratizes the ad market allowing users to choose, instead of the passive route of allowing an algorithm to coerce the market.
>its still targeted advertising, but abstracted one layer away from the actual user so that the targeted ads don't have to be as fucking creepy with all the data they're gathering on people.
How is it less creepy if the advertisers still end up with all the same data? Whether they snoop on my browsing history or snoop on my search rankings doesn't make any material difference to me. The problem is building a profile on me through snooping.
Allowing the users to choose their own filters will allow advertisers to actually read the market based on the the sites that are whitelisted in the filters instead of shotgunning ads at any website that claims to be relevant to the target demographic they can actually see the popular ones that users choose based on these filters.
its still targeted advertising, but abstracted one layer away from the actual user so that the targeted ads don't have to be as fucking creepy with all the data they're gathering on people. With the customer choosing what sites they want to see results from, the advertisers can stop wasting money on ad revenue for click farms that everyone hates.
its a better deal for advertisers, and provides a better end result for the user and some degree of transparency.
It can't make people accept inconvenient/uncomfortable facts, it won't solve any political problems. You can lead a horse to water but can't make it drink, you can point out any number of problems to a person but you cannot make them care.
edit- relevant to solso's comment about an active choice
The active choice democratizes the ad market allowing users to choose, instead of the passive route of allowing an algorithm to coerce the market.