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What exactly are the challenges with producing lighter colored roofing?



People who are happy to let the world burn so they can have their roof look the way British roofs look.


Asphalt is black, and a high albedo is hard for anything to maintain with dirt, dust, and age.


That’s not it in Australia - we don’t use asphalt roofing. Normal roofs are tile, steel or (more rarely) zinc here.

I think the US is fairly unique in that regard. I’m so used to our houses here that the idea of using shingles made of asphalt just seems bizarre to me.


I had assumed that the white color would come from a white granular material impressed into the asphalt base




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