Agreed. Same goes for online streaming content. I'll pay up to $50/mo in total for media subscriptions (eg: Netflix). I won't pay $19.99 for 8 individual services that each have 1 or 2 things worth watching and then a bunch of filler (Netflix is continually heading this direction, IMO).
I have no issues at all paying for content, but I really only want to pay for the things that interest me directly, not a bundle of shows that have no personal appeal. And there is a disincentive to have too many services in general.
It's not really their choice. Most of the content owners have their own competing service now, so Netflix need content. Small amounts of good quality content won't keep people subscribed for long, so they need quantity and quality.
I have no issues at all paying for content, but I really only want to pay for the things that interest me directly, not a bundle of shows that have no personal appeal. And there is a disincentive to have too many services in general.