S3 has quite a significant markup over the HW and electricity costs. Sometimes up to 10x, you can see this by how much discount percentages sales reps are willing to apply to cost of storage. Many of these smaller providers charge a smaller markup and are thus cheaper than (non-discounted) S3.
Cheaper storage alone is enough to lure some people away. There are also people that simply hate AWS for reasons of their own and choose a startup provider for ideological reasons. Finally there is the obvious application of encrypted storage, to store material that is illegal in your jurisdiction.
Cheaper storage alone is enough to lure some people away. There are also people that simply hate AWS for reasons of their own and choose a startup provider for ideological reasons. Finally there is the obvious application of encrypted storage, to store material that is illegal in your jurisdiction.