I work for a SaaS that explicitly allows reselling and rebranding.
We change a few variables for what color scheme and theme is applied, what support docs are linked, and what which domain names are used. Other than that, there is very little code difference between what we sell direct and what the resellers present to their clients. Some of those resellers are big names with enterprise reach that we will never have. In the end, it all works just fine for us.