Even if this was inadvertent, the idea that the ad reads like:
BROGRAMMERS COME WORK HERE
(fine print: non-bros can apply too)
This comes across like:
1. The writer of the ad had in mind a college-aged male as the target audience.
2. The 'non-bros can apply' part seems like an after thought. It makes it seem like someone that's a 'brogrammer' will get to the top of the list, and others will be looked at after the list of 'brogrammers' is exhausted.
3. It indicates a sort of Reddit/Frathouse-ish company culture, which women might not want to apply to any ways. (So some of the commentary could also be on whether or not we want to encourage such cultures in our industry, but that's stretching a bit from the original ad).
1. The writer of the ad had in mind a college-aged male as the target audience.
2. The 'non-bros can apply' part seems like an after thought. It makes it seem like someone that's a 'brogrammer' will get to the top of the list, and others will be looked at after the list of 'brogrammers' is exhausted.
3. It indicates a sort of Reddit/Frathouse-ish company culture, which women might not want to apply to any ways. (So some of the commentary could also be on whether or not we want to encourage such cultures in our industry, but that's stretching a bit from the original ad).