On: Twilio launches in Europe

[dmor]

We're working on it, for now we have to charge in dollars and we wouldn't want to have to give you something that changes every time the currency exchange rate changes.

[macavity23 → dmor]

You could just change the $ to a £, like seemingly every other bloody company ;-)

[swombat → dmor]

Just pick a UK price that gives you some margin, and re-evaluate once every quarter. The exchange rate doesn't change that much.

[redguava → swombat]

Their merchant banking setup may only allow charging in USD. It would be worse to show a price in pounds and then be billing an amount that differs.

[swombat → redguava]

Oh right. Then yeah, they have to keep the price in dollars.

[noobiscus → dmor]

Charging in Dollars is /precisely/ something that changes every time the exchange rate moves.

It also makes you look like: A - amateurs B - you don't understand or care about markets outside the US

[caseysoftware → noobiscus]

When a key part of the offering is "simple pricing," having rates that are constantly shifting complicates things for customers, Sales, etc.

And changing pricing up is hard. Look at what happened to Netflix on the streaming/dvd plans.