Colleges need to make up their mind about undergraduate education. The primary drivers of university rankings are research, staff and teaching quality, and professor to student ratio. Your average undergraduate STEM student at Harvard and Dartmouth (lets ignore the other more academic Ivies for now and focus purely on rankings and reputation) will not be subjected to the same rigor in assessments as a typical student at Berkeley or Geogia Tech in the same faculty after taking into account grade inflation. Yet those degrees from the former schools are worth "more" and the value of their degrees is not deminished in any sense. Clearly merit and hard work ends at the admissions office. After that it is just network and legacy.