That adds up to maybe 100-200 people in my head. It's not like they rebuild every payment integration every day.
I worked for a retailer with >$2B in revenue across stores and 5 websites plus internal tools and we had about 100. And probably half were low cost contractors. Software practices sucked, deploys took forever, they had an ivory tower architecture crew and pie in the sky CTO and yet their digital products all worked fine and made tons of money. Why? Their products and branding were excellent.
I worked for a retailer with >$2B in revenue across stores and 5 websites plus internal tools and we had about 100. And probably half were low cost contractors. Software practices sucked, deploys took forever, they had an ivory tower architecture crew and pie in the sky CTO and yet their digital products all worked fine and made tons of money. Why? Their products and branding were excellent.