I usually search for things like "price", "costs", "check for service" etc. Things that indicate "this is where you find the price". Hiding it behind the "order" button is just silly because I'm not going to order before I know how much it costs!
I agree. They should turn the Order now button into Get price and order now. Plenty of space for that.
Btw, the quote I got is
Hardware €644.00
Shipping & Handling €75.00
Service €124.00 /mo
Due Today €719.00
That's for an address in Italy. Four times as much as I'm paying for a truly unlimited 4G connection (some 30 Mb/s maximum, I'm far away from the base station.) I'm paying 7.95 for the 4G SIM in my phone, capped at 90 GB per month, similar speed at home, different base station.
Four times the price of fully unlimited 4G for a much better connection with more availability than 4G seems fair to me.
If you don't need starlink, then don't get it.
But if you have a cabin in the Italian alps where its either Starlink or else, then 124 / month seems like a much better deal than having no internet at all. Particularly if with those 124 / month then one or more people can live there and work earning multiple thousand euros per month of income (vs zero income living there without Starlink).
This may be intentional. For example, if demand for their service is still exceeding supply, they may be targeting customers who are less price conscious.