I can't match the near-unhinged brilliance of the above comment, but I'll add that many meditation traditions encourage serenity by inspecting the details of the ordinary instead of a constant grasping for new stimulation.
Sure, but they have tapped into a pre-existing fan base and many decades of storylines, themes, and characters. Disney has also done this successfully with the Star Wars franchise, and the Mouse House will likely continue to make most of its profits in the future from long standing cultural properties.
I brew. I've known a lot of weird fanatics. A friend who also brews and is serious enough to do meditation retreats has gotten into a thing where he's making beer harvested with wild yeast in turn harvested from ginger root... some tradition somewhere he says.
