It's a difficult topic to tackle; The financial leader has different needs than the tech one. One needs a perfect report with exact match day over day, month over month, year over year. The second one needs to do the math to calculate instant consumption of the product. If we add marketing leaders of a company to it, it brings creativity to the extreme (like inventing new prices, just to use it "as a hack"). Same goal (revenue), but definitely not the same path to success