Process takes a long time to change because you have to overhaul the entire bureaucracy or get entirely new companies. They are trying. It might take them 10, 20 years.
I wonder if that is true. By the time Jobs came back in '97 he had recognized Ive's talent and they released the iMac in '98. It took Apple one year to make that adjustment. How long should it really take others to do the same?