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Make the experience so crappy that no one wants it anymore?



It's Nature. It is crappy already. When I went up Half Dome in the 70s It was the middle of June and pretty hot. It's a long walk and all of it is steep and some of it is slippery and scary. But "I'm a tough mountaineer" so I didn't turn back. And that image/ego thing is why making it crappy will not work.


Yes, "demand destruction" is another option but I think less than ideal.




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