The value of knowledge has not decreased, and I would say that knowledge is more valuable than ever. What has decreased is the quality of much of the information that is widely available. For certain searches or websites people are likely to be driven towards misinformation and sites promoting conspiracy theories. The signal to noise ratio of much information is now more noise than signal.
Click bait is the perfect example of this. You see an ad telling you about a story that sounds interesting, so you click the link. Suddenly you are drawing in to a website with 1 sentence of text per page that you want to read surrounded by crappy ads and pop-ups. You want to know how the story panned out, but are overwhelmed by the garbage. Lesson learned, but how do I teach Google to stop showing me that crap?
Personally, I think this all comes down to the cost of publishing. When a publisher had to shell out real money to print a book by an author, there was an incentive for the publisher to hire editors that did a good job of making sure the books they printed were of value (the same applies to newspapers). When the marginal cost of putting a news story on a website is $0, there's not really any point in hiring an editor anymore.
The same parallel exists in the phone network today. Back in the 1980s when it cost $0.34 per minute to make a long distance call, the people calling you probably thought twice before calling. Today's VoIP networks charging less than a penny a minute have enabled farms of robocallers to harass you with garbage calls. The near zero cost of international calls means that call centers in poor countries can profitably harass the elderly in rich companies with endless new scams.
Again, the same pattern exists with videos. 20 years ago a slickly produced video took time and money to produce. Now any teenager with a phone or laptop can throw a bunch of clips together, add some voice over and hit publish without spending a penny.
The only path I see forward from here is that this entire situation will get worse. Technologies like GPT-3 are amazing, but they come with a cost: it becomes cheaper to write walls of text. People will use it or perhaps are using it to create websites devoid of real content. Search engines that are already having trouble distinguishing between real thoughtful content and the wasteland of content farms will have an even harder time to produce relevant results for search requests.
I hate to say, but we were better off when the cost of people's attention was much greater than $0.
Click bait is the perfect example of this. You see an ad telling you about a story that sounds interesting, so you click the link. Suddenly you are drawing in to a website with 1 sentence of text per page that you want to read surrounded by crappy ads and pop-ups. You want to know how the story panned out, but are overwhelmed by the garbage. Lesson learned, but how do I teach Google to stop showing me that crap?
Personally, I think this all comes down to the cost of publishing. When a publisher had to shell out real money to print a book by an author, there was an incentive for the publisher to hire editors that did a good job of making sure the books they printed were of value (the same applies to newspapers). When the marginal cost of putting a news story on a website is $0, there's not really any point in hiring an editor anymore.
The same parallel exists in the phone network today. Back in the 1980s when it cost $0.34 per minute to make a long distance call, the people calling you probably thought twice before calling. Today's VoIP networks charging less than a penny a minute have enabled farms of robocallers to harass you with garbage calls. The near zero cost of international calls means that call centers in poor countries can profitably harass the elderly in rich companies with endless new scams.
Again, the same pattern exists with videos. 20 years ago a slickly produced video took time and money to produce. Now any teenager with a phone or laptop can throw a bunch of clips together, add some voice over and hit publish without spending a penny.
The only path I see forward from here is that this entire situation will get worse. Technologies like GPT-3 are amazing, but they come with a cost: it becomes cheaper to write walls of text. People will use it or perhaps are using it to create websites devoid of real content. Search engines that are already having trouble distinguishing between real thoughtful content and the wasteland of content farms will have an even harder time to produce relevant results for search requests.
I hate to say, but we were better off when the cost of people's attention was much greater than $0.