The companies realised that "security" is a great way to persaude, so they market that way while spreading paranoia and FUD about everything else. They've already been fighting right-to-repair with the same talking points. In reality it's just a power-grab from Big Tech and the security they're really desiring is security against the user (and ostensibly attackers, which includes users in their thinking, since they don't want to let users do things they don't approve of...)
