Valid point. Whenever folks come to us through "web 2.0" focused channels there is the built-in assumption that it's a service. But, we want to help folks build services on their own servers. I'll spend a bit more effort on making the distinction clear, and making "download it now!" an obvious component (I'm in the midst of porting our automated installer from the commercial version to the Open Source version, so that'll make it easier...right now the GPL version is rather complicated to get spinning).
