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I am the co-founder of a connected fitness startup and our particular consumer electronics product brings to the table a range of software & hardware problems such as mechatronics, manufacturing, low-latency sensors/processing, consumer safety, content production, content delivery network, fleet management, hell even optics... which already take 100% of the brains of our engineers & developers (if not more)... Even if we all know that down the line, what ultimately is going to make or break us is how much our user base likes our experience how good we get as a company at fine-tuning said experience to create something viral. To that aim, getting, storing and visualizing usage is paramount, but we paradoxically have very little bandwidth to invest in making it happen. Plus I have seen other early stages companies trying to implement their analytics platform... and fail miserably at doing so. I have to personally plead guilty for having implemented some custom ELK-based over VPN telemetry madness in the past... Complete failure.

On top of being labor-intensive, most analytics tool solutions out there are strongly biased towards the app/webapp SaaS paradigm and do not fit our use case very well, and that’s when they run at all on our custom Linux platform (options tend to get scarce when you leave the Android / iOS ecosystems, API is the way to go for us).

Glad to see Kraftful finally tackling these issues, the IoT and larger hardware scene really needs a tool like this.




Having spent most of my work in software before having an opportunity to work with hardware, I think it’s hard for software folks to fully appreciate all the different engineering challenges that go into connected hardware. So it completely makes sense that UX analytics gets little attention and doesn’t get done well, if at all. Kudos for articulating the problem so well and for juggling all this :)

Look forward to getting you the analytics you need to optimize the user experience!




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