I replied to another comment here as well on a similar note - software is just one half of the picture, and needs proper hardware. Apple makes hardware that looks good in advertisements - even if it comes at the cost of consumer benefit (see: Apple's unbraided charging cable failure issue amongst others).
They are very happy to support your device... as long as their poorly designed hardware doesn't fail (specific example from Louis Rossman's video - at 48V power cable to the display next to the sensitive data lines.)
Apple know cares about customers as long as it doesn't hurt its PR, much like the vast majority of profit-driven companies.
Applecare+ can now be extended "indefinitely" (we don't know yet how long, but likely around ~7 years). Cost varies from $35-150/year depending on the device. So you can now have your apple hardware covered under warranty for longer than any other manufacturer, along with having longer software support than any other manufacturer.
Applecare+ also includes two "accidental damage" incidents per year. So you can throw your 7 year old Macbook out a window or into the ocean twice a year and Apple will repair it.
I am not an Apple die-hard fanboy. I personally used many Android devices, a Dell XPS 15, and a custom built PC until last year (switched to an iPhone 13 and M1 Air). But Apple is providing longer software and hardware support than any other company right now, and I really don't understand how you can still complain.
Also, repairs still have a deductible. It's not "two free screen repairs a year", it's "up to two screen repairs at $29 a pop with a $150-200 up-front fee", vs $129 a pop for replacement screens (and newer models are more expensive). So if you need it once you're coming out equal, if you use it twice you come out ahead.
I looked at it when I bought my first iphone a couple years ago, it was my first "expensive" phone and it was stressful, but the math is solid, even if you use the service once you're only breaking even, and even then you're getting a repair on a phone that has likely depreciated substantially (yes, even apple) so it's a $150 repair on a $400 phone with a worn battery, etc. At some point even if it's not utterly destroyed, it financially just doesn't make sense to throw more money into it. And this is with me buying a relatively expensive high-capacity model that is "more expensive to total", just wouldn't make sense on a base-tier model unless you routinely manhandle them into an early grave.
Haven't done the math on newer models (mine was a couple gens old, got it as an apple refurb) but it does look better for premium ipad models. $200 for the warranty and $49 service fee, vs $700 (!) for replacing an ipad pro 12.1" screen. If you've got a premium 12.1" pro with a TB of storage, that's easily a $1500 device and would be worth repairing and certainly worth taking out the warranty beforehand.
I originally got my (base-model) iPad for $229 back in 2018, and the screen itself is $249 to replace, vs $80 for applecare+ and $49 for the deductible... so you are coming out WAY ahead if you actually need to use it. I cracked a corner of the screen (took it out of the case ONE TIME and of course I drop it...) and it's basically totaled, it's more than I originally paid for it and only $50 short of a new base-model iPad if you get them on sale.
It's still more than what's even available for the competitors.
It's easy to be pessimistic, but show me any phone manufacturer that offers extended support past 3 years. Hell, even computers hardly will come with more than that as an option.
I don't understand.. How are they not supporting their hardware when they willingly repair their hardware. In cases where they screw up, they tend to even have free replacement programs.
i have no idea about this cable issue, or who Louis Rossman is... I have a thunderbolt cable with data and power running from the display to the notebook. Is the data in danger? FWIW it's transmitting 6016 * 3384 = 20385144 pixels at, I believe, 24 bit color depth and 60H flawlessly.
But mostly I just don't get what this has to do with their service?
They are very happy to support your device... as long as their poorly designed hardware doesn't fail (specific example from Louis Rossman's video - at 48V power cable to the display next to the sensitive data lines.)
Apple know cares about customers as long as it doesn't hurt its PR, much like the vast majority of profit-driven companies.