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This is why you should never use url shorteners for publicly addressable content. Using url shorteners contributes to ‘link rot’ and after the domain expires or the service reaches its end of life the link is broken and cannot be resolved anymore.

imo, it’s fine for linking to ephemeral content such as submission forms or anything that will not make sense after a certain time. Do not use it for articles and other content, because it will make the resource inaccessible after the service is no longer operational.




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