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Then it's once again a misguided purchase.

Trump didn't own any media back in 2015-2016. He won because he sucked the air out of the room by making hyperbolic statements and riffing off the huge news cycle generated by his hyperbolic statements.

A good and effective PR team and a charismatic deliver is all you need and it comes for much less than 40B.

This is what kids learn in nightclubs fairly early: if you want to command the club you want to be a DJ. Owning the club will leave you with both a huge hole in your pocket and in the shadow of the DJ every given Friday.

The answer to Musk "problems" is to become a good public speaker and work on his in person social game, not monopolizing an online platform on which he has by far the biggest account already. Pushing on a string that's what it is. That's about the only thing he can do to expand his virality, owning the platform is kinda redundant.

Real life still happens offline (thankfully)




But what if the DJ convinces his audience to invest in a much larger and more expensive night club at an extraordinary premium. Then it might make sense to buy the original night club just to protect the DJ’s scheme.

My math is that Musk’s twitter activity very reasonably increased Tesla’s market cap by more than 5% which is what he is offering to pay.


I don't think Twitter is special.

Going back to Trump I think that he going quiet after losing was not an effect of him being banned from Twitter as much as it was about the post defeat depression, mixed with fear of retribution for Jan. 6th now that he was out of office and also a part of him wanting to be Presidential and not critique his successor.

There are no rules in Twitter that prevent Musk from engaging in Pumps&Dumps so he'd have to do something Trump-esque to be banned. Spending 40B to secure the capability of inciting violence and unlike Trump avoid getting banned seems way out of whack. Besides inciting violence doesn't pump a stock.




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