The initial comment claimed internet search as the monopoly, and that's what I responded to. Also, try to be civil to avoid degrading the level of discussion.
If you want to talk about search ads, sure, maybe Google Search has a monopoly on search ads. If they do it doesn't seem like they wield that monopoly power to dictate prices, given that search ad slots are mainly auctioned to the highest bidder. And even if they do, so what? Businesses are not consumers, and claims that Google scalping advertisers negatively impacts consumers rely on indirect circuitous reasoning.
If you want to talk about search ads, sure, maybe Google Search has a monopoly on search ads. If they do it doesn't seem like they wield that monopoly power to dictate prices, given that search ad slots are mainly auctioned to the highest bidder. And even if they do, so what? Businesses are not consumers, and claims that Google scalping advertisers negatively impacts consumers rely on indirect circuitous reasoning.