More than a decade ago, Google had some special-case logic for these "navigational queries". Lee Kai-Fu (head of Google China at the time) said that navigational queries were particularly prevalent in Chinese search traffic.
Though, there's also a use case for people trying to find third-party information about various websites, particularly in trying to figure out if the website itself is a scam. You really want to have the navigational result up at the top unless you have a very high degree of confidence that the site is a scam, but in all cases you want high quality reviews of the site to follow up the navigational link.
Though, there's also a use case for people trying to find third-party information about various websites, particularly in trying to figure out if the website itself is a scam. You really want to have the navigational result up at the top unless you have a very high degree of confidence that the site is a scam, but in all cases you want high quality reviews of the site to follow up the navigational link.