I had the same thing happen[0], but the point is that companies don't have to make as much money as possible by sacrificing everything else like brand image and human decency; anything that goes against obvious profit-increasing practices must be properly accounted for by the board giving a reasonable explanation. A hypothetical shareholder meeting: "Q: why did you reduce your cut of sales when still trending upward in user and revenue growth? A: we believe higher user growth numbers is more important in the long term and envision our revenue growth will continue to increase despite this change".
0: https://news.ycombinator.com/item?id=30893551