This is click bait ,it is not an ad. You can think like notification, where you are prompted for opening the app , based on end credits on actual video which is used as an ad.
This is nothing new , second screen technology is now 10 years old. There are multiple ways
1. Gen 1 ,was more like Use audio cues from TV with phone or remote mic picking up for showing relevant ads
2. Gen 2 ,Use ACR (automatic content recognition ) to identify what you are watching and do ad analytics or present ads/ notification to devices using same wifi/login etc.
To escape from any of these , you need to disable ACR and smart recommendations in Roku, LG, Samsung , Vizio, Fire tv etc.. or buy a dumb Tv.
Almost all smart tv have one or more ACRs. They do a screengrab or audio grab every few seconds and send to check fingerprint to identify what’s watched. Also every video you watch from streaming platforms have tracking Id inside from Nielsen Gracenote or something similar and reports back the data as you watch them along with information of which devices it’s being watched on.
So technically it can identify your video that’s being played on tv - is from any pirated website or torrent. HDMI CEC also can coordinate to recognize if it was played from a real Blu-ray or not. Might be able escape if you go HDMI without CEC on smart tv, or go to same argument buy Dumb TV.
Put it this way , As long as you are using internet connected devices/TV , you are not escaping tracking what you are watching.
What i meant was, technically this is a Promo not an Ad. The End credits itself was overlayed on the Same Show Welcome to Flatch , pointing to a deep link for the same show in Fox Now App. All episodes in this show are free.
This is nothing new , second screen technology is now 10 years old. There are multiple ways
1. Gen 1 ,was more like Use audio cues from TV with phone or remote mic picking up for showing relevant ads 2. Gen 2 ,Use ACR (automatic content recognition ) to identify what you are watching and do ad analytics or present ads/ notification to devices using same wifi/login etc.
To escape from any of these , you need to disable ACR and smart recommendations in Roku, LG, Samsung , Vizio, Fire tv etc.. or buy a dumb Tv.
Almost all smart tv have one or more ACRs. They do a screengrab or audio grab every few seconds and send to check fingerprint to identify what’s watched. Also every video you watch from streaming platforms have tracking Id inside from Nielsen Gracenote or something similar and reports back the data as you watch them along with information of which devices it’s being watched on.
So technically it can identify your video that’s being played on tv - is from any pirated website or torrent. HDMI CEC also can coordinate to recognize if it was played from a real Blu-ray or not. Might be able escape if you go HDMI without CEC on smart tv, or go to same argument buy Dumb TV.
Put it this way , As long as you are using internet connected devices/TV , you are not escaping tracking what you are watching.