How much would be Apple losing by having the "In Memoriam" page on Apple.com

[ameen]

With a huge product launch nearing (The iPhone 4/4S), what would be Apple's loss figures since there is no mention of the upcoming product on the companies' front page.

P.S. This is aimed at estimating the potential losses of the company.

[jasongarber]

I wondered the same myself, but if I were Apple, it could be $100 Million and I would't care. They owe everything to Steve.