Actually, given his influence, yeah, it kind of is. The fact that you bump into articles about him everywhere (even on my blog! http://swombat.com/2011/10/6/steve-jobs ) kind of demonstrates that.
It's not so far fetched as you seem to think. The Internet is not your backyard, it's ours. It belongs to all of us. So if you go on the web today and visit places where geeks (many of whom are touched by this event) hang out, expect to see people talking about it.
If you don't like it, get out of our backyard - you're welcome back after the funeral.