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I'm somewhat surprised that the PR team here managed to avoid using the word "Russia" a single time.

I'm curious what the general consensus is as to why they would do that? I doubt it's an accident but I guess I can't rule it out.




At this point, they probably didn't think it was necessary to repeat what everyone outside russia knows?

They made it explicit in their statement about halting commerce in Russia:

https://twitter.com/EpicNewsroom/status/1500236775448588295?...


There are civilians from Ukraine (that belong to the other side of the conflict) that have been living in war conditions for the last 8 years. The aid agencies Epic chose are unbiased, and help civilians from both sides of the conflict. Hats of to Epic.


1. May be to avoid Russia = Putin scenario. As in they are not against Russians, but Putin.

2. Epic Games = ~45% Tencent. Which means there may be some small PR limitations to consider.




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