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> We bought a $16,599 model, and while that wasn’t the most specced-out option, it was one that creative professionals around The Verge and Vox Media felt could handle their heavy editing workloads.

Yeah because firing up Photoshop to change colors of a photograph or Premier to splice some video requires a desktop which costs more than every piece of technology I’ve bought over the last decade as a software engineer put together.

Apple knows what they’re doing, and they’re laughing all the way to the bank with customers like the Verge.

Edit: Yes, I know I’m talking about the older model which doesn’t alter the point I’m trying to make in that they overpaid for something they don’t understand.




The thing with these monster builds is that for the people who do that creative work they pay for themselves in time saved fairly quickly.

For hobbyists they are a nice to have; for a professional they can absolutely free up hours in a day for them to do other work. For small shops that can mean one less employee; for solo artists that can allow them to take on work they couldn’t otherwise.


If you pay an employee $150k, that's $200k-ish fully loaded. If that employee works 2000 hours pa, assume (generously) that 1600 of those are heads down work. Therefore work costs $125 an hour, ie wait time costs $2/minute. If spending $10k on hardware for a video editor or other professional saves 83 hours over the life of the machine, you're in the black.


Slightly more I would argue as "time cost" rarely is interchangeable between activities 1:1

But otherwise fully agree, sometimes things just make sense for certain people/tasks that seem otherwise absurd for many others


They’re talking about the previous model there.

The Verge does a lot of 4K edits for their content, not just photoshopping.


For comparison, the highest-spec'd Mac Studio is $8,000 for 64 cores, 128GB memory, and an 8TB SSD.


Yes, I read the article and know which machine they’re talking about.


You can earn the money back of this machin in either 16-32 days




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