I'm usually pretty critical of self-promotion, but in this case they gave a real world example of how they did something related to the article's contents. They didn't even provide a link or an app name, just said that you could find it in their history if you were curious.
I think that's about the best you can do not to promote your product while trying to give real-world examples of things that are being discussed.
Listen friend, I'm using it as a concrete example of a technology in every case.
Today I'm using it as a concrete example of H.265 (BPG) as an astonishingly good alternative to JPEG in applications where you control the encoder and decoder.
> Please don't use HN primarily for promotion. It's ok to post your own stuff occasionally, but the primary use of the site should be for curiosity.
Promoting your app in every single otherwise okay comment is certainly distasteful.