On: H.264 is Magic (2016)

[throw0101a]

> Even to this day I still do not believe Apple will support AV1 decode, at least not until Google forced the AV1 usage.

Even though they joined AOM four years ago:

* https://venturebeat.com/2018/01/04/3-reasons-apple-just-join...

* https://appleinsider.com/articles/18/01/04/apple-joins-allia...

* https://bitmovin.com/apple-joins-av1-codec-consortium/

* https://www.streamingmedia.com/Articles/ReadArticle.aspx?Art...

[ksec → throw0101a]

They were somehow a founding member of AOM 12 months after the announcement because someone "add" their "name" on the list and only found out by a CNET journalist. And four years later AOM still dont have permission to use the official Apple logo on that page. Compared to previous HEVC and VVC showing where Apple logo were officially presented.

Doesn't inspire a lot of confidence to say the least.

The only recent changes were Apple's name somehow disappeared in both AccessAdvance and MPEGLA list.

[kalleboo → throw0101a]

Apple is also on the Blu-ray board of directors but AFAIK have never supported either playback or mastering of Blu-ray in any of it's products.

[mikepurvis → kalleboo]

Isn't their non-support more a consequence of the fact that they haven't shipped a single product with an optical drive since 2012? Like, you can obviously plug a $100 external Blu-Ray writer into any of their computers, but I think between the competition with their own digital distribution platform and the "bag of hurt" that is DRM nonsense, I can understand them not being interested in explicitly supporting it but still caring about the direction that it takes since they are a media and devices company, and the decisions made there impact them.

[skoskie → mikepurvis]

> but still caring about the direction that it takes since they are a media and devices company, and the decisions made there impact them.

Agreed, but with a sinister connotation.

While I am absolutely not accusing Apple of it, let's not forget that all companies want the inside track on any tech that could threaten profits, and may join these organizations to guide them away from decisions that are not in the companies' interests.

[mikepurvis → skoskie]

Presumably those conflicts of interest would be well understood by everyone at the table, and the other companies with a heavier stake on the devices side (Panasonic, Pioneer, Sony, etc) would hold Apple accountable for any obvious attempts to sabotage the standard.

[nitrogen → mikepurvis]

Look at Microsoft's membership in Khronos and Google's membership in W3C for examples of this counterbalance not exactly working.

[Teknoman117 → throw0101a]

They're also a member of Khronos which oversees things like OpenGL and Vulkan, but they deprecated the former and never implemented the latter.