> Google is, again, forcing people to expend the effort to rebuild their analytics implementations from scratch. Meanwhile court rulings are coming down on a monthly basis enumerating different ways in which Google Analytics violates GDPR.
This is precisely why they're doing it with urgency though. These rulings are based on Universal Analytics. GA4, along with their Consent Mode (still in beta) is supposed to be designed to work entirely without cookies and IP addresses.
This is precisely why they're doing it with urgency though. These rulings are based on Universal Analytics. GA4, along with their Consent Mode (still in beta) is supposed to be designed to work entirely without cookies and IP addresses.