I suspect this is due to slow adoption. The majority of SaaS reporting tools don’t currently have integrations for GA4 last I checked (admittedly been awhile). The particular one I had in mind had it coming in the next year or so, but the lack of a clear date seemed to indicate to me it wasn’t a priority because, well, it wasn’t driving their bottom line. This should grease the wheels.
We’ve been creating and including both with gtag(‘config’, ‘ID’) lines for some time now in anticipation of something like this.
We’ve been creating and including both with gtag(‘config’, ‘ID’) lines for some time now in anticipation of something like this.