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MySpace was massively larger than LiveJournal. In 2006, MySpace literally became the most visited website in the US, as per https://en.wikipedia.org/wiki/Myspace (and I also recall it being mentioned quite a bit at the time).

For another comparison: NewsCorp acquired MySpace in 2005 for $580 million. Six Apart acquired LiveJournal in 2005 for just a few million, and sold it to SUP in 2007 for somewhere around $25 million if I recall correctly.

Disclosure: former Six Apart employee, although several years after the sale of LJ to SUP.




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