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Agreed, super super important to do customer dev.

What I haven't seen mentioned here is that if you do customer dev right, you get a leg up on sales.

One of the slickest founders I know would get conversations with his target customers to ask about their jobs + workflows. He'd learn from everyone but he kept note of the people who shared the same problem he was targeting. He now has a list of dozens of people who he has a relationship with who would make great first customers.

He didn't need to build a landing page or even a prototype in figma because he was just talking to people to learn about what they do.




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