Could not disagree more with the article. Sounds like Michael just isn't very good at building customer engagement and then using empathy driven engagement to understand pain points and ideate solutions.
For exmaple, he says:
> What is there to be careful of MVP as a strategy? Well, to start, I don’t think MVP works. The risk is you’re going to build something and nobody will come (or stay), and then you’ll run out of money.
This has nothing to do with a MVP approach and everything to do with ensuring you are building the MVP with and for a specific customer or customers who have pain points you understand, and then iterating on their feedback as you go. You could make the mistake of not having customers ready to share their feedback with you with and without an MVP.
He also says:
> But no - who would give you money if you didn’t know what product you were making? The product should be in your DNA
Utter tosh - I've had success building software that started as MVPs in two completely different industries that prior to building the software I had zero experience in.
I could go on...but I've made my point. Don't listen to anybody who says MVPs are old and busted - especially but not limited to this guy.
For exmaple, he says:
> What is there to be careful of MVP as a strategy? Well, to start, I don’t think MVP works. The risk is you’re going to build something and nobody will come (or stay), and then you’ll run out of money.
This has nothing to do with a MVP approach and everything to do with ensuring you are building the MVP with and for a specific customer or customers who have pain points you understand, and then iterating on their feedback as you go. You could make the mistake of not having customers ready to share their feedback with you with and without an MVP.
He also says:
> But no - who would give you money if you didn’t know what product you were making? The product should be in your DNA
Utter tosh - I've had success building software that started as MVPs in two completely different industries that prior to building the software I had zero experience in.
I could go on...but I've made my point. Don't listen to anybody who says MVPs are old and busted - especially but not limited to this guy.